BID Board of Directors (Left to Right)


Julie Davies OBE – Lead BID Director for Priority 1: Place Management

For the last 9 years Julie Davies has been the County Business Crime Partnership Manager for PABCIS which covers Staffordshire. Within PABCIS there are 4 regions which oversee 26 sub-groups from both the retail and night time economy. PABCIS was borne out of a desire within Staffordshire to create consistency within local Crime Partnerships – delivery of this emanated out of the Stoke on Trent Business Crime Reduction Partnership which she managed for over 20 years covering both retail and night time economies. Julie’s overall experience of working with BCRPs extends to around 30 years. Prior to that she was employed within the judicial/legal system. Julie sits on various delivery groups within Staffordshire, works very closely with Staffordshire Police, Chairs the Local Crime and Disorder Group, and has been an advisor to BCRPs within the Midlands. Currently an executive director of the National Association of Business Crime Partnerships, and an assessor for the common national minimum standards, Julie is passionate about working with and empowering business in order to reduce crime and disorder which impacts on the business community and all those who work, live and invest in our town centres.


Paul Williams – Lead BID Director for Priority 2: Place Marketing

Throughout his career in further and higher education, spanning more than 25 years, Paul Williams has established public-private sector partnerships and networks with business and agencies linked to place marketing, enterprise development and culture-led regeneration. His consultancy and research interests focus on all aspects of destination management, as well as special interest tourism marketing. He has written extensively on the place-shaping role of Business Improvement Districts; night time economies; social shopping; and experiential retail destinations. More recently, he was instrumental in championing and shaping Stoke-on-Trent’s bid to become UK City of Culture and he currently chairs the city’s Cultural Destination Partnership.


Sara Williams – Lead BID Director for Priority 3: Business Community Support

For over 200 years the Staffordshire Chamber of Commerce has represented the interest of commerce and industry and ensured there has been a voice for business, delivering business support services to help businesses start, grow and succeed. Sara Williams took over as Chief Executive of Staffordshire Chambers of Commerce in January 2012. After working for two other Chambers (Head of Policy & Membership at Liverpool; Director of Enterprise Development at St Helens), she has a wealth of experience of working with the private sector to develop services in response to their needs, as well as extensive experience of lobbying and representation on businesses’ behalf.


Jonathan Bellamy – BID Chair and Director representing the Charity Sector

Formerly Chair of the Stoke-on-Trent City Centre Partnership, which originally proposed the Stoke-on-Trent City Centre BID and steered it through to ballot, Jonathan is the first Chair of the new BID. He is CEO of the local Cross Rhythms City Radio, who launched as the UK’s first FM community radio station in 2002. Based in the Cultural Quarter, they provide training and work experience opportunities for more than 100 local people every year, and also support stations in Plymouth, Teeside and Bethlehem.


Josef Bailey – BID Director representing the Independent Sector

Josef Bailey is owner and manager of The Quarter café & bistro based in the Cultural Quarter. This independent run business has fast become one of the ‘go to’ dining destinations in the city, and is setting a benchmark for what can be achieved as an independent trader in the city. Josef also has many years high street experience and knowledge having worked as a national level manager at M&S.

Laura Morris – BID Director representing the Entertainment Sector

Laura Morris is the General Manager of Cineworld and also the newest member of the board, bringing to the role significant marketing experience and a proven track record of orchestrating brilliant customer experiences. Laura represents the Entertainment Sector in the business improvement district, enabling her to be the ‘voice’ of venues such as theatres, bars, casinos, play centres and all recreational businesses in the city centre. Her passion is shaping the city to tap in to its best potential and providing people with a reason to spent their leisure time in Stoke-on-Trent city centre.

Rachael Jackson – BID Director representing Shopping Centre and Stores

Rachael Jackson's role is General Manager at intu Potteries, making her one of the most influential leaders in the city centre sector. Rachael takes on the role to represent the Retail Sector in the business improvement district at Board level, enabling her to be the ‘voice’ of venues including independent stores and multi-national chains. Rachael’s experience within Retail and the plethora of the communities that she has worked with, gives her the ideal insight to help the BID tackle issues in the city centre and ultimately, improve perceptions of the area.

Copyright © Stoke-On-Trent BID 2018. All Rights Reserved.