WHAT IS A BID?

A Business Improvement District (BID) is a business-led and business-funded not-for-profit organisation formed to deliver improvements through additional services to a defined commercial area.

The first BID commenced in January 2005. Now there are over 300 across the UK. BIDs operate for a maximum of five years within the legislative framework. If they wish to continue they must go through a renewal ballot process to secure another BID term of up to five years.

 

The Stoke-on-Trent City Centre BID represents 436 businesses and organisations in an area spanning 75 streets. The businesses pay an annual levy to create a combined pot of funding, ring-fenced for use in the BID area, to guarantee core service delivery and deliver an ambitious business plan to transform Stoke-On-Trent City Centre – improving experiences, standards and adding value for investors, visitors, workers and residents alike.

BUSINESSES IN STOKE-ON-TRENT CITY CENTRE VOTE 'YES' TO BID

83% IN FAVOUR BY NUMBER 

79% IN FAVOUR BY RV

OFFICIAL DECLARATION CAN BE FOUND HERE

 

Read our latest BID Newsletter here

Download our Business Plan here

Click here for the list of streets in the BID area

Download our Contribution Notice here  

Our Operating Agreement can be found here

A BID PROMISE

Over 79% of those surveyed said they wanted a BID in this city to:

“Promote and support a safe, welcoming and engaging city centre destination”

 

Emerging priorities came under three main categories:

Safe & Sound -
Place Management

Projects to transform the environment and streetscene to create a great setting for all

  • Place Ambassadors

  • An attractive trading environment

  • Clean sweep

  • Pop-up shops

  • Anti-social behaviour ‘hot spot’ zero tolerance

  • Supporting diverted giving activities

Positive and Promoted - Place Marketing

Projects to change perceptions, engage visitors and encourage exploration of the city. Work with partners to reach primary and secondary catchments.

 

  • Seasons in the City events and marketing campaigns

  • City centre loyalty

  • Inward investment strategy with local authority

  • Independent business campaign

  • Connecting day and night time economies 

  • Collaboration with Visit Stoke and Visit Staffordshire 

Connecting and Connected - 
Business Community Support

Projects to create a strong collaborative network of businesses, enabling fast and relevant communication and knowledge sharing when needed

 

  • Anti-social behaviour data sharing 

  • Independent business mentoring

  • BID business networking programme

  • BID business directory

  • BID info service

 
 

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